Breastfeeding in Public

I do know this topic is a controversial one. Especially with the latest Time magazine publishing the picture of mom and child breast feeding at the age of four. I think breast feeding in public as long as its discrete is totally fine. Ive only done this a few times myself, in emergency situation with my two kids. Other than that I prefere the on fort of my own home. With that being said I do not mind another woman feeding her child in public areas as long as she's not trying to display herself doing it. I'm sure I'll get mixed reviews posting this but those are my personal feelings on the matter. I feel that Time magazine did not post that picture to have people become aware of breast feeding. I truly believe they did it to draw attention and sell copies. It could have been done classier! So what is everyone else opinions on breast feeding in public?